It’s crucial to have SEO advertising because 92% of people rely on search engines when in need of services and goods. If you want your website to be found, it has to have a very high ranking on two or all of the major search engines. Numerous results show that most people won’t click past the first page of search engine results, even if they do not find what they are looking for. These people opt to adjust the search terms. There are more than 5 billion specific searches made every day. If your website can’t be found in these searches, then you are excluding a crucial part of your advertising audience. Eric didn’t have any clue that search engine optimization was crucial. But, now he is aware that this is the single reason why his company is doing so well. Before Eric hired a creator to build a website and optimize that website for search engines, he had actually little business for the Heating, Ventilation, and A/C venture. Eric had a couple of service calls every once in a while. Now he can be found online in the search results any time someone searches for an Heating, Ventilation, and A/C service service nearby. It took a long time to get the words and phrases right, however now it’s similar to having free advertising all the time. The website is set up and worked on by a digital advertising business. They handle everything and take care of any hiccups or concerns that arise and Eric pays a small yearly fee for their services. Advertising has changed the way he does business.