I have been writing for different companies for a while now.
I enjoyed writing, and one of the topics I had come to love and show interest in was heating and cooling products.
My boss requested that I write a landing page copy for a big air conditioning company in the country. I had to do extensive research to deliver quality content. Even though I had heard a lot about the residential and commercial air conditioning company, I did due diligence by researching more about it. The company had a unique apprentice program for training their air conditioning professionals. The program produced highly qualified air conditioning technicians in the industry. The company was looking to advertise the new digital thermostat in the market. One of the top brands introduced this heating device and distributed it to various heating dealers in the country. The landing page was to advertise the new equipment to our customers. My angle was to bring out the best of the new product by highlighting its benefits in an a/c setup. I used various examples, such as an electric heat pump. Its role in the HVAC system is nothing short of impressive. Other than the landing page, I was to write a different article on the role that ductwork and AC filters play in air quality, emphasizing the HEPA filter. I also had the advantage of having a cooling expert for a fiance, and what I could not understand during research, he would explain it to me. The previous paper I had written was on quality AC service, and my fiance came in handy by offering first-hand information and practical solutions.