SEO advertising is important, because 90% of people use search engines when looking for services and goods. In order for your website to be found, it has to be ranked extraordinarily high on many or all of the major search engines. Many results show that three out of four people won’t click past the first page of search engine results, even if they don’t find what they are looking for. They simply adjust the search terms. There are more than five billion different searches every single day. If your website can’t be found in these searches, then you are leaving out an important part of your marketing audience.I didn’t know that search engine optimization was important oh, but now I know that it is the number one reason why my business is doing so well. Before I hired a company to build a website and optimize that website for search engines, I had very little business for the HVAC company. I had a couple of repair calls every once in a while. Now I can be found online in the search results any time someone searches for an HVAC repair service nearby. It took a long time to get the words and phrases right, but now it’s like having free advertising every single month. The website is set up and maintained by a digital marketing company. They handle everything and take care of any hiccups or problems that might come up and I pay a small monthly fee for their services. Advertising has changed the way I do business.