I have been writing for unusual companies for a while now, then I enjoyed writing, and one of the topics I had come to love and show interest in was heating and cooling products… But my boss commanded that I write a landing page copy for a sizable air cooler business in the country.
I had to do lots of extensive research to supply quality content; but even though I had heard a lot about the residential and commercial air cooler dealer, I did due diligence by researching more about it.
The business had a particular apprentice program for training their air cooler professionals. The program produced highly qualified air cooler contractors in the industry. The business was looking to advertise the new digital control component in the market, however one of the top brands introduced this heating unit and distributed it to multiple heating dealers in the country. The landing page was to advertise the new equipment to our customers. My main angle was to bring out the best of the new product by highlighting its benefits in an air cooler setup. I used multiple examples, such as an electric heat pump. Its role in the heating and A/C program is nothing short of impressive. Other than the landing page, I was to write an unusual article on the role that air duct and A/C filters play in air quality, emphasizing the HEPA filter. I also had the luck of having a cooling expert for a fiance, and what I could not understand during research, he would explain it to me. The previous paper I had written was on quality A/C service, and my fiance came in handy by offering first-hand information and practical solutions.