I have been writing for unusual companies for a while now, however I loved writing, and 1 of the topics I had come to love and show interest in was heating and cooling products.
My boss advocated that I write a landing page copy for a big air conditioner company in the country. I had to do extensive research to give quality satisfaction, then even though I had heard a lot about the residential and commercial air conditioner company, I did due diligence by researching more about it! The company had a particular apprentice program for training their air conditioner professionals. The program produced highly qualified air conditioner professionals in the industry. The company was looking to advertise the modern digital thermostat in the market, but one of the top brands introduced this heating unit and distributed it to other various heating dealers in the country. The landing page was to advertise the modern equipment to our purchasers. My angle was to bring out the best of the modern product by highlighting its benefits in an A/C setup. I used various examples, such as an electric heat pump. Its job in the heating, ventilation as well as A/C method is nothing short of impressive. Other than the landing page, I was to write an unusual article on the job that ductwork and AC filters play in air quality, emphasizing the HEPA filter. I also had the fortune of having a cooling expert for a fiance, and what I could not understand during research, he would explain it to me. The previous paper I had written was on quality AC service, and our fiance came in handy by offering first-hand information and practical solutions.